If you want your Business to be more visible on the Internet and improve your positioning in search engines, there is a tool that you should not neglect; Google My Business.
What is Google My Business for?
Google My Business is a tool that Google offers us to “expose” our Business. We will manage the information that will be shown to users when they carry out a search or query on the Internet about our Business.
The combination of the information that we provide in My Business, in Google Maps, and G +, has a very positive influence on the local search ranking. Google My Business is the primary driver of SEO positioning.
SEO is an acronym that stands for Search Engine Optimization or what comes to be search engine optimization. What is involved is that search engines can index and interpret the contents of our Internet presence so that they naturally place themselves in relevant positions in the search results.
This is why Google My Business is so important to our Business. Here we can show details about our company such as opening hours, photographs or news and events. Also, customers can write their opinions about our products or services to manage evaluate and even interact with.
How to get the most out of My Business?
To take full advantage of this tool, it must be taken into account that we must complete it with other actions to obtain the best results for SEO positioning;
It is crucial to have a point of reference a website that is optimized, which offers accurate information about our company, and that provides Internet users with exciting and relevant content.
We must provide all the information that Google asks us and that this is consistent with each other. If the information we give is inaccurate, Google will penalize you.
For this reason, it is essential to use “keywords” that correctly define our activity so that Google can better recognize and locate our Business.
- Try that your profile is complete; address, telephone, hours.
- You have to choose the commercial category that fits precisely with your Business.
- Do not forget to publish photos that clearly show what the Business is like.
- The information must always be up to date.
In short, we must make things easy for Google since it increasingly depends on the correct structuring of the data to find out the type of Business we have. That’s why we’re going to have to make sure that the data we add is correct for Google to validate our business file, which is a crucial piece to develop local SEO.